Discovery process is essential to understand the overall needs, potential audience changes, design upgrades, strategic direction and goals that are aligned with the transition.
We decided to go with a design that reflected the excitement around ACELYRIN. We proposed to use motion and beautiful aesthetics to elevate the web presence. We used the brand as a base but brought new life to the aesthetics. Clean and inviting, but exciting and dynamic were some of our guiding choices.
We created a simple, logical mental model for ACELYRIN’s users. We planned our site map around user journeys and most relevant content.